About Us

Founded in 1908 to produce street pavers, Watsontown Brick Company grew its line to include residential, commercial and architectural products. The Company is now comprised of three dedicated plants that produce 95,000,000 brick a year. Two operations produce extruded red shale and buff brick, while the third and newest plant built in 2008, manufactures molded brick. Special shapes, colors, and blends can be supplied to the customer’s specifications from any of the plants.

As the market demands changed, the Company has continued to utilize the latest technology in the industry to ensure high quality and offer more products. A thin brick operation was added in 2012 to accommodate that growing segment of residential and commercial construction. All brick are manufactured to the highest ASTM specifications while thin brick complies with all PCI requirements.

In December of 2018, General Shale, a leading U.S. manufacturer of brick, acquired Watsontown Brick Company.

Throughout the U.S. and Canada, General Shale operates 8 brick plants and 2 stone plants in nine states and provinces, in addition to a network of 28 General Shale-branded retail showrooms and over 300 affiliated distributors across North America. In 1999, General Shale grew even stronger when it joined Wienerberger AG of Vienna, Austria, the world’s largest brick manufacturer.